Dinamismul economico-social contemporan a determinat toate firmele ce acţionează atât pe piaţa românească cât şi pe diverse alte pieţe să-şi desfăşoare activitatea economică având la bază o nouă optică asupra relaţiilor lor cu piaţa. OWX.ro . Această nouă optică a firmei, “concretizată într-un ansamblu coerent de activităţi practice programate şi organizate prin utilizarea unor metode şi tehnici ştiinţifice”1, reprezintă de fapt transpunerea teoriei marketingului în practică, plasând astfel politica de marketing ca parte componentă a politicii economice de ansamblu a firmei. În acest mod, firma îşi poate realiza mai bine şi cu rezultate mai bune obiectul de activitate, încercând să folosească toate oportunităţile şi să evite toate primejdiile existente pe pieţele pe care acţionează. Anunturi Publicitare . Politica de marketing, care determină un anumit “stil” şi o anumită “manieră” proprie de acţiune a firmei, presupune în primul rând alegerea unei strategii de piaţă în concordanţă cu resursele întreprinderii şi cu particularităţile pieţei pe care întreprinderea acţioneazăşi abia apoi stabilirea structurii, dimensiunilor, şi modului în care va evolua producţia (politica de produs), stabilirea preţurilor corespunzătoare pentru produsele realizate (politica de preţ), stabilirea modului de vânzare a produselor (politica de distribuţie) şi nu în ultimul rând o permanentă comunicare cu piaţa prin intermediul unor activităţi specifice, folosind mijloace de acţiune foarte diverse (politica promoţională). Această ultimă componentă a politicii de marketing a firmei este foarte importantăpentru că ea asigură de fapt legătura permanentă a firmei cu piaţa pe care aceasta acţionează. Anunturi Gratuite . Fără această legătură permanentă (recepţionare şi transmitere de informaţii), politica de marketing a firmei este sortită eşecului, iar firma va dispare de pe piaţă. O problema importantă în această direcţie este eficienţa cu care se realizează acest schimb de informaţii, această comunicaţie între firmăşi piaţă, dat fiind faptul că firma trebuie să obţină un anumit rezultat faţă de resursele alocate pentru realizarea acestui proces. Anunturi vanzari-cumparari . În spatele promovării unui brand din industrie se știe că stă o armată de specialiști. A rămâne în top într-o industrie atât de populară, dinamică și competitivă nu este atât de ușor pe cât poate părea la prima vedere. Iar marketerilor le revine rolul dificil de a coordona toate segmentele și etapele procesului – de la dezvoltarea conceptului de design ce stă la baza unei colecții, la prezentarea acesteia clienților brandului și la evaluarea produsului.Pentru a avea succes pe piața ca și marketer trebuie să înțelegi dorințele consumatorului și să vii în întâmpinarea lor cu produsele potrivite. În acest scop, marketerii apelează la analiza datelor de vânzări, studii privind media coverage, focus grupuri, iar feedbackul lor le oferă designerilor și manufacturierilor informații prețioase cu privire la ce, cum și cât trebuie produs. Privind procesul din ambele direcții, marketerii targetează practic publicul țintă și aduc în același timp consumatorului ceea ce își dorește.Activități de marketing în fashion sunt menite să crească gradul de conștientizare, popularitatea și reputația brandului pe baza unor anumite caracteristici specifice, cum ar fi: calitatea, accesibilitatea și noutatea produsului.
Prezenta firmei facandu-se din ce in ce mai simtita in toate colturile tarii prin deschiderea de noi reprezentante si dealeri, care au prezentat si promovat produsele Alexiana. Treptat a inceput productia de jaluzele verticale, plase antiinsecte, rolete textile, marchize, rulouri si usi de garaj, intr-o gama diversificata de modele, culori, automatizari. Concomitent s-au dezvoltat si modernizat spatiile cu capacitatile de productie, s-a extins parcul auto si, nu in ultimul rand, s-a pus un accent deosebit pe formarea unui colectiv de profesionisti. Alexiana Group nu a beneficiat niciodata de investitii straine. Alexiana Group a mizat totul pe investitiile proprii si indraznete. Astfel se explica sucesul inregistrat de evolutia acestei firme. Astazi, Alexiana Group este o companie puternica reprezentata la nivel national in toate judetele prin directori de vanzari, echipe de montaj si livrare gratuita oriunde in tara. Produsele Alexiana Group au ajuns si in tari din Europa si America. Alexiana va propune o abordare diferita cand vine vorba de crearea unui concept de design interior rezidential. Firma noastra este lider de piata de usi de garaj , inca din anul 1994 in servicii personalizate de design interior, jaluzele , arhitectura de interior si detine o experinta vasta in amenajari interioare , rulouri exterioare si proiecte de design interior realizate pentru resedinte private si spatii comerciale. Apeland la serviciile unor specialisti in design interior, nu va mai trebui sa fiti singuri in acest lung si epuizant proces de amenajare interioara. In cea ce priveste zona de bucatarie, daca beneficiarul nu doreste un astfel de parchet, se poate alege si placaje din piatra naturala. Mobilierul din bucatarie poate fi ales in culori puternice, precum o combinatie dintre gri si mov sau un rosu si alb. Jaluzele Verticale . Ca si material principal, acesta poate fi confectionat din mdf. Niste aplice rotunde sau ovale pot contribui cu succes la crearea unei bucatarii moderne. Electrocasnicele din gama Smeg-Franke se pot incorpora cu succes intr-un mobilier fabricat din mdf, astfel veti avea suficient spatiu pentru a va etala abilitatile culinare. Scopul apelarii la o firma specializata in amenajari interioare este acela de-a va facilita munca , de a implementa diverse automatizari , si de-a interveni intr-un mod creativ. De indata ce veti avea o echipa de profesionisti care se vor ocupa de fiecare detaliu in parte, puteti fi siguri ca un proiect de amenajare al casei dumneavoastra va avea un succes rasunator.Desi stilul de decor modern nu mizeaza pe multe piese de decor, propunerea expertilor este sa optati pentru un covor in culori deosebite , o pergola , sau chiar o canapea tapitata cu un material multicolor de pilda si cu un print cu forme abstracte. O astfel de piesa va fi cu siguranta un accent puternic de culoare pentru un living in culori neutre de pilda. Parchetul stratificat, marca Kahrs este propunerea expertilor in design interior in cea ce priveste podeaua dintr-o casa moderna alaturi de o marchiza . Putem realiza proiecte de design interior case stil clasic, modern, cu obloane , design interior vile, personalizate stilului dumneavoastra de viata. Daca va surade ideea de-a avea o firma de specialisti in design interior in preajma dumneavoastra pentru amenajarea interioara a casei sau apartamentului, echipa de la Alexiana iti sta la dispozitie cu idei si solutii personalizate si experienta in automatizare . Creat pentru a da viata si personalitate celor mai complexe case, Alexiana devine acel brand care spune totul prin imagini pentru ca uneori – O imagine face cat o mie de cuvinte.
Some reasons why Google Places is so important for your business :
1.It’s cheap. All you need is a little bit of time and effort to set up your business profile, and that’s it. There’s no fee to use this service, because it’s a free service offered by Google.
2.It gives you an online presence. If you have a small business and you don’t have a website of your own just yet, then your Google Places listing can function as your website.
3.You can provide information about your business. You can put your business name, description, phone number, and location on your listing. It’s very much like being listed in the Pages except that the listing is on the Web. You can also add other relevant info, including photos and YouTube videos.
4.Your listing will appear on Google search results. The focus here is on local searches, and the results are therefore limited to your local area. So if a Google user is searching for a Chinese restaurant in San Jose, CA, then Google determines the user’s location and then provides all the Chinese restaurants near them. That will include your business if you own a Chinese restaurant nearby. The Google user can even check out your listing to learn more about you.
5.Your location will appear on Google maps. For small businesses, this is a crucial advantage. Now your potential customers will know exactly where your office can be found. Google acts as a beacon for your would-would be customers to follow. In addition, even just getting your Google map location on Google search results boosts awareness in your brand.
6.You get reviews about your business. This is always a good thing, even if you get a bad review every now and then. Reviews make your business more relevant, and that will boost your ranking in search results. And when you view them objectively, these things tell you how to improve your business. You’ll know what you are doing right, and you can address the complaints by improving on weak areas.
7.Addressing reviews enable you to engage with your customers. You can acknowledge reviews, and this can make your customers feel more special. You can thank the ones who wrote the good reviews. As for the negative reviews, even just hearing from you can decrease any bad feelings, and readers can at least know that you are taking complaints seriously.
Google Places is crucial for your business because it will increase people’s awareness of your brand. It also enables you to enhance your relationship with your customers. These are the advantages that a small business cannot afford to ignore.
If you have your own business website, then you may realize at some point that maintaining it requires a lot of work. You have to take care of website design, which is essentially all about making sure that everything’s easy for your site visitor. All the elements must be in place, and everything must be arranged just so in order to make navigating convenient for your users.
Then there is the matter of graphic design, and this is focused mainly on how everything looks on your site. People are inherently attracted to nice looking things, so need to make sure that your website looks great. It’s a bit like going out on a date; while some people may say that their date’s personality, intelligence, and sense of humor are important, the way they look also plays a crucial role in determining whether a date is a success or not.
Then there is SEO, which is generally aimed at getting to the top of the Google SERPS when your potential customers are using the keywords relevant to your business/niche. A real professional SEO specialist will not only be well-versed in this area, but will also be an expert in website design and graphic design. An example here would be Wox Marketing Agency , a reputable SEO firm that offers a range of services that will help your website get to the first page of the SERPs.
You need to choose a full service SEO company because… Some Of Our Advantages
1.SEO involves both website design and graphic design.
Google looks at many factors before they deem your website as the most relevant when certain keywords are typed in by users. A large part of this is how your visitors treat your website. Do they stay long, or do they leave immediately? Part of the reason why some of your visitors leave your website almost immediately is that your website doesn’t look good, or its design is so inefficient, complicated and cumbersome.
So right away, you need to know that all these elements are connected. You can’t really improve SEO without touching on website design and graphic design.
2.Full service SEO companies are inherently more efficient.
Why would you hire three different companies providing you with separate services when you can just hire one to provide for all three?
These three companies will have to learn how to work together, and you may have to referee and coordinate their efforts yourself. It’s truly a juggling act, and learning how to work together isn’t always a sure thing when separate companies are involved. But if you already have a single company providing for all these services, then you know that everything will work together flawlessly.
3.It saves you a lot of time.
First of all, having to choose just one SEO specialist among many will already require much of your time. Do you really want to prolong the process by going through this three times when you have the option of only doing it once? Communication is also much more effective this way, because you can contact the same company whether you have a problem in website design, graphic design or SEO.
Google is notorious for not giving us the exact algorithm of how they rank websites. Sometimes they give hints as to the metrics they use, but in some cases these pronouncements can be confusing or contradictory.
Most of the time, they just tell website owners to basically not to worry about SEO and that their primary responsibility should be to provide a quality website to their visitors.
But SEO efforts are about making sure that Google doesn’t find it difficult to find the right websites. And that means identifying the correct metrics Google uses in its algorithm, so that websites can then focus on those elements as well.
But just because Google won’t talk about the metrics they use to rank websites doesn’t mean that SEO experts can’t find out. So if you are doing your own SEO, you may want to focus on the following factors to increase your rank in the SERPs.
- Relevant terms. This is the top factor for Google results, and it’s obvious why. After all, you can’t be the top result for “Italian restaurants” if you just have a small blog post about your love for pizza. The top result will probably have a website name that includes “Italian restaurant” in its name, and the website will be peppered with lots of Italian dishes. So if you want to rank highly for certain keywords, you need to make sure that your content focuses on using relevant terms connected to those keywords.
- Social signals. While some Google reps have said that social signals don’t have any bearing, various studies have suggested otherwise. In fact, of the top 10 metrics suspected of having the most weight in the Google algorithm, 7 of them are social signals. That means you really need to have a strong social presence online, and you need to accumulate Google+1s, Facebook likes, shares, and comments, and tweets.
It’s an accepted fact that a huge chunk of Internet users at any time are in the social networks like Facebook, Twitter and YouTube. And when all these people are talking about your website, Google can’t just blindly ignore these signals. These are obvious indicators that your website is hugely relevant and useful for so many people.
- These are the links on other websites which lead back to your own website. The more links you have the better, and they must be high ranking websites themselves. This means that these websites should rank prominently in searches pertaining to your own niche. You may even be penalized if the backlinks come from websites which are entirely unconnected to your own niche.
Links in news domains are also valuable, and new backlinks are factored in as well.
It’s said that there are about 200 metrics used in the Google algorithm, but obviously, you can’t address all of them effectively all the time. With our list, at least you can focus on the factors that seem to matter most to Google.
Once upon a time, websites bragged about their site visitors. That was the only thing they cared about. While today this is still an important factor, the amount of traffic you get is no longer as important as the amount of “targeted” traffic you have. Targeted traffic means your visitors are people who are likely to use your product or service.
Defining Your Targeted Traffic
Let’s put this in proper context. Let’s say that you are a wedding planner based in San Francisco. How do you define your targeted traffic? Who are the people you want to reach out the most?
•People looking for a wedding planner. People can type “wedding” on a search bar for a variety of reasons. Some just want to know all about wedding customs, especially the strange practices around the world. Some are guests who want to know about what gifts they should give the bride and groom. Some couples may be looking for a wedding location, while others may be looking for a place to spend their honeymoon.
In your case, your targeted traffic are the people searching for wedding planner services.
•People who live in San Francisco and are looking for a wedding planner. China has 618 million Internet users. But should you care? Of course not! The people you want to reach out to are those who live in San Francisco, so your efforts should focus on that. A wedding planner who attracts the attention of ten soon-to-be-wed couples in San Francisco is better off than those who attract a hundred thousand couples living in China.
Benefits of Targeted Traffic
As a website owner, it’s your responsibility to determine who your intended audience is. Once you’ve done that, you can reap the following benefits:
1.They are more likely to spend money. Since they are specifically looking for a website like yours, then it follows that when they find your website you are in a much better position to make a sale.
2.They are more interested in the info you are offering. Even if the visitors you attract aren’t looking to buy, the fact that they are interested in your website and spending time reading your articles means that you can boost your SEO.
SEO tracks the time people spend on a website; the longer the time, the better for your SEO. If you have a high “bounce rate” (the percentage of people who leave your website after seeing your first page on the site), then your SEO for that particular keyword can suffer. Obviously, you aren’t offering the content that the user is looking for.
3.They are more likely to bookmark your website. Now you no longer have to keep on maintaining your SEO efforts to have people continue to visit your website. They can go to your site directly.
4.They will likely recommend your website to others. Such recommendations will not only increase your traffic directly, but they will also boost your SEO, which in turn boosts your website traffic further.
SEO stands for search engine optimization. This refers to the things you do so that when people use a search engine like Google and types in a word or phrase that’s connected to the topic of your website, your website pops up in the results. One of the more important things that people need to do to optimize their website for search engines is to create backlinks.
What are Backlinks?
The links on your website may direct your users to other websites which they may find interesting or important. These are called outbound links. Backlinks on the other hand are the links on other websites which direct their users to your website.
So why are backlinks important?
That’s because they can help your website more popular on search engines. When other websites refer to your website, you then become more of an “authority” on the topic you cover. Backlinks also serve as a recommendation of sorts, and Google takes note of that.
Google is in the business of serving up the websites that their users want, and when you have other websites recommending yours then that means your website must be what users want.
Google also monitors the number of people who come to visit your website, and backlinks offer a very convenient way for the visitors from other websites to come to yours. And as you get more and more visitors to your site, the more SEO “points” you earn.
Crucial Backlinking Factors
The number of backlinks you have is crucial, but that is not the only factor that is important. Here are some other factors you want to consider:
1. Relevance. Let’s say your website is all about selling car parts and offering car repair services. But if you get backlinks coming from websites that are not connected in any way to your business (such as vegetarian diet websites), then this won’t boost your SEO at all. In fact, it may trigger suspicion that you didn’t earn your backlinks the proper way.
Google may think that you bought those backlinks, and this may earn you a penalty.
2. Quality. Not only should the websites linking to your site be relevant to your niche, but they should also be popular with Google and other search engines as well. Let’s put it this way: you’re a basketball player and you need a recommendation—it’s better to have a recommendation from a famous coach like Liam Ethan than from a high school coach in some unknown town. So going back to our previous example, if you have a car parts and repair website, you should endeavor to get backlinks from well-established websites connected to the car industry.
3. Different types of websites. There are many types of websites connected to the car industry. Some are blogs and review websites, there are forums and online directories, and others are commercial websites. You need backlinks from all of them, and not just from a particular type of website.
4. Speed of acquisition. You can’t suddenly have a thousand backlinks appearing overnight. It will make search engines suspicious. Getting a thousand backlinks is only possible if you bought them and Google will penalize you for trying to trick them.
Essentially, the more and better backlinks you have, the greater chance you have of improving your ranking with Google. Just make sure you do it ethically, or else you’ll do more harm than good for your site.
Puts Your Business in Front of New Customers. Being on the first page of Googleis important because it puts your business in front of new customers. … Because more people who see your business means more people who can become customers or recommend it to others.
The most important reason why you want to get first page rankings is that you want to be visible to everyone that will need your product/service. Google, for example, is the #1 search engine and it provides for almost 12 billion searches a month. Approximately 1.17 billion unique searchers use it every month. It’s the number 1 search engine used in the US. It gets 67.5% of the US search market, and a whopping 87.1% of the mobile search market.
And if you are in business, you should also know that 93% of all buying decisions start with an online search.
And the key to receiving traffic through Google is to gain first page rankings, because first page websites get 91.5% of Google traffic. Most people just don’t really bother going beyond the first page. If your website’s on the second page you only get to share 4.8% of the traffic along with all other websites on the page. With page 3, it shrinks lower to 1.1%.
If you get first page rankings, congratulations! But don’t rest on your laurels yet. That’s because you still have lots of work to do. WoxMarketing is always working on different local areas such as Silicon Valley SEO. Expansion is the key to lead generation success.There are two crucial factors which you still need to address:
1.Your ranking on the first page matters. While being on the first page usually means you are in the Top 10, it is still crucial to become #1. Being #1 gets you an average share of 32.5% of the traffic, and #2 is just 17.6% and #3 at 11.4%. And while you may be on the first page, but if you are #10 you only get a paltry 2.4%.While that may be better than the 1% share of the traffic you receive at #11 (which is on page 2, after all), that’s still not saying much.
2.The keywords you aim for matter. Some keywords are more popular than others, so you may want to consider just which keywords to aim for. For example, keyword A may have a search volume of 10,000 per month while keyword B may only have a search volume of 100 per month. Being #1 for keyword B may get you 32 clicks but being #11 for keyword A will get you 100 clicks.
In the end, being on the first page means your website is considered as one of the best for a particular keyword. And that’s what you should aim for: to be the best. Providing what your intended audience is looking for will go a long way and will certainly boost your chances of grabbing the number 1 spot on Google.
SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
It is common practice for Internet search users to not click through pages and pages of search results, so where a site ranks in a search results page is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of “white hat” best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.
SEO is also about making your search engine result relevant to the user’s search query so more people click the result when it is shown in search. In this process, snippets of text and meta data are optimized to ensure your snippet of information is appealing in the context of the search query to obtain a high CTR (click through rate) from search results.
SEO may also be called search engine optimizer when using automated tools to assist with the optimization process.